Vidwan-ID : 113753



  • Dr Gordhan K. Saini

  • Associate Professor
  • Tata Institute of Social Sciences
Publications 2009 - 2021

Publications

  • 28
    Journal Articles
  • 1
    Book
  • 1
  • 13

Citations / H-Index

61 Citations
4 h-index
44 Citations

Google Scholar

Co-author Network


Expertise

Management

Employer Branding, Social Marketing, Consumer Behaviour, Pricing

Personal Information

Dr Gordhan K. Saini

Male
TISS Mumbai, V.N. Purav Marg, Deonar
Mumbai, Maharashtra, - 400088


Experience

  • Associate Professor

    School of Management and Labour Studies

    Tata Institute of Social Sciences


Qualification

  • Ph.D

    Banasthali University


Doctoral Theses Guided

2020

Indian Brand Personality – Scale Development and Empirical Validation

Swati A Karnataki, Tata Institute of Social Sciences

2019

Recovery Marketing Activities and Tourism Outcome: A Case Study of a Conflict affected Tourist Destination

Ashaq Hussain Najar, Tata Institute of Social Sciences

2019

Assessing the Role of Instrumental and Symbolic Attributes on Current and Prospective Employees’ Job-Related Outcomes

Swati Yeole, Tata Institute of Social Sciences

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2020

Indian Brand Personality – Scale Development and Empirical Validation

Swati A Karnataki, Tata Institute of Social Sciences

2019

Recovery Marketing Activities and Tourism Outcome: A Case Study of a Conflict affected Tourist Destination

Ashaq Hussain Najar, Tata Institute of Social Sciences

2019

Assessing the Role of Instrumental and Symbolic Attributes on Current and Prospective Employees’ Job-Related Outcomes

Swati Yeole, Tata Institute of Social Sciences

2018

Employer Branding Using Social Media: Role of Source Credibility, and Online Engagement on Job Pursuit Intentions

Neena Nanda, Tata Institute of Social Sciences

Read Less